Complex Music

As I have been sharing my love for music and artist with you all, I also wanted to share one of my personally favorite websites that includes latest trends, sports updates, but, most importantly, music updates. This website started as a magazine and was established in 2002 by Marc Ecko, who is a fashion designer and founder of the Ecko brand. 

Complex started as a magazine that later had millions of subscribers and bi-monthly issues. Covers in the issues were very popular because it had celebrities from music, film and sport. Celebrities in the magazine covers included Tony Hawk, Nas, David Bowe, Nicki Minaj, Rihanna, Ludacris and even gave Kim Kardashian her first magazine-shoot and cover. In 2007, Complex launched Complex Media, which got them an even bigger audience. They wanted to digitally reach out to more people and going that route had many benefits for the magazine company. Results to adding Complex Media led them to having a 154% increase in ad sales by 2010. Complex has had partnerships with many including, Toyota, PepsiCo and Adidas.In 2012 and 2013 Complex was growing and had added more sites, YouTube channels, blogs, and other small projects. A major project that was launched in 2012 for the magazine company was Complex TV. Complex TV started as an online broadcaster of original content then, in 2017, Fuse, the U.S. cable network, started airing series from Complex. A couple of series that Complex has created are, Sneaker Shopping, Hot Ones, and Everyday Struggle. By the time Complex TV was doing great, the last print issue Complex Magazine had was the December 2016/January 2017 issue. Complex received much recognition and awards. Complex had ranked #3 in the United States in a survey ComScore had in 2014 and also won “Best Original Non-Scripted Video Series.” The company was also named one of “The 30 Most Valuable Internet Startups in New York” but the year after was named “Most Valuable, Private Companies in The World.”

various of Complex Magazine covers.

I first got introduced to Complex Magazine when I was in middle school, around 2012. I noticed it growing and getting bigger when hip-hop/rap had a peak in the YMCMB and Taylor Gang era, of course I was YMCMB all the way! But this website was my source of music updates, reviews and lyrics. It was my type of news and still is. My favorite thing about Complex is that it is always up to date on the latest music and fashion trends. Not to mention their YouTube channels are pretty interesting, funny and full of celebrity interviews. 

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